Description
2145 Intellectual Property, Law and Business Practice
2023/24 ASSIGNMENT REMIT – DOCUMENT UPLOAD
| Programme Title | BA (Hons) Business Enterprise/FdA Business Enterprise | |
| Module Title | Intellectual Property, Law and Business Practices | |
| Module Code | 2145 | |
| ASSIGNMENT TITLE | Coursework 2 | |
| Level | 5 | |
| Weighting | 50% | |
| Lecturers | Joseph Esuman Acquaah | |
| W/C Hand Out Date | 19/04/2024 | |
| Due Date | 20/05/2024 | |
| Feedback Post Date | 19/06/2024 | |
| ASSIGNMENT FORMAT | FILE UPLOAD (DOCUMENT) | |
| Essay/Report Format | Other (please state in “Assignment Task” below) | |
| Assignment Word Count | 1500 words | |
| Submission Format | e-Submission | Individual |
| Permitted use of Artificial Intelligence within this assessment | Artificial Intelligence can ONLY be used as per the formal UCB guidance (see UCB’s guidance on the next page) |
ASSIGNMENT TASK:
1 With relevant examples, examine the processes involved in dispute resolution between a consumer and businesses under consumer law in the UK.
- Discuss the legal obligations of e-commerce businesses regarding the storage and security of customer data in a business set up.
- 3. As a business consultant, advice your client on the benefits of acquiring intellectual property for the protection of a business’s brand and products/services it offers. In addition, discuss the key steps in the process of acquiring IP trademark.
TASK GUIDANCE:
Knowledge
- Ability to apply the Consumer Right Act 2015 in conflict resolution taking into consideration the appropriate enforcement agency.
- Ability to understand and apply data protection laws as enshrined in the Consumer Rights Act of 2015.
- Demonstrate an understanding of the legal obligations around storage and security of consumer data
Skills
- The ability to utilise the cognitive skills of critical thinking, explanation, analysis and judgement.
- The ability to conduct adequate independent research using a variety of sources.
MARKING CRITERIA:
- Identification of two key Agencies under the Consumer Rights Act of 2015 and discussion of their functions (20 marks)
- Legal obligations of e-commerce businesses regarding customer data (30 marks)
- Outlining and discussion of customer data protection under the Consumer Rights Act of 2015. (10 marks)
- Outlining and discussion of IP benefits with two relevant examples (15 marks)
- Identification and discussion of key processes in the acquisition of an IP trademark (15marks)
- Formal report structure and inclusion of extensive and relevant contemporary references. A minimum of 20 references are required. (10 marks)
E-SUBMISSION GUIDANCE:
- This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.
LEARNING OUTCOMES:
- Explore consumer law for the trading of goods and services.
- Evaluate intellectual property protection and select regulatory requirements for e-commerce transactions.
SKILLS OUTCOMES:
- The skills outcomes to be developed by completing this assignment can be found here.
GENERAL ASSIGNMENT GUIDANCE:
| Using Artificial Intelligence (AI) ethically within your assessments | Please read the guidance attached within this link on how to use Artificial Intelligence (AI) ethically within your assignments – https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6 |
| Teamwork and ITS Assessment | Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined. |
| Importance of Word Count and Presentation Timings | Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity. Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%.
The word count will exclude:
o The title page o The contents page o Models, graphs, data tables and other exhibited figures or images o Lists of references o Appendices (these should be kept to a minimum) In addition, timings must be observed for assessed presentations for the same reasons. |
| E-submission | http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx |
| Cut-off date for late work | http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx |
| Grading criteria | http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx |
| Plagiarism | http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx |
| Extenuating Circumstances | http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx |
| UCB Referencing Guide | https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf |
| Access the Assignment Life Cycle | https://ucbirmingham.instructure.com/courses/26756 |
ANSWER: 2145 Intellectual Property, Law and Business Practices
This report examines three key legal areas impacting UK businesses: the Consumer Rights Act 2015, data security requirements under the GDPR, and intellectual property management (Voss, 2019). The Consumer Rights Act 2015 newly set rules for the sale of goods, and digital content, services that are in line with EU standards. Its role is dualities, on the one side, it makes the consumers to be safe and as well gives the businesses a clear understanding. The GDPR legislation obliges e-commerce companies to come up with effective data security measures to protect the information of their consumers……….to get the rest of the 2145 Intellectual Property, Law and Business Practices answer, pay just $15
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